All projects / Cornelsen /
I worked with Germany's largest education publisher to develop
a digital learning application and create a connection between
school and home, the physical book and the digital world.
Client: Cornelsen
Agency: 72dx4l
How does a large, traditonal publishers face the challenges of a digital world? I bought together a team of psychologists, brand strategists, programmers and information architects to help Cornelsen develop their online learning application and create an exciting digital learning brand.
We ran a series of internal workshops to help different editorial departments come together to forge a shared vision and develop user interaction guidelines that would apply consistantly across all subjects.
The project illustrated some of the challanges organizations face when confronted with today's pace of change, and outlined some of the ways in which organisations can foster a culture of digital user-centred thinking that often crosses traditional departments.
