Client: Ford of Europe
Agency: Imagination
Credits: Jeremie McGlyn - Creative Direction
The Ford VJ stand in the Genevea Autoshow 2007 invited visitors to create their own content and share their views on Ford initiatives. Using SMS, Bluetooth and iMac ‘media hubs’, visitors sent video, images and text to
the stand’s 9x6m LED wall. The user-generated content was mixed with music in live VJ performances throughout the day.
I worked as an interface designer on the bespoke VJ The experience has been presented around the world, generating in excess of 100,000 customer interactions, capturing valuable CRM data and winning numerous industry awards.
touch-screen, LED wall, plasma screens and media hubs. The interactive project is now featured in all of Ford’s Tier 1 autoshows and has won awards in the prestigious British Interactive Media Awards, the Event Awards 2007 and the AV Magazine Awards 2007.
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