Client: Telekom
Agency: CE+Co
Credits: Loki English

Hamburg-based CE+Co asked me to helped develop their pitch for the Deutsche Telekom stand at IFA - the largest consumer technology expo in Europe. Telekom was expanding beyond traditional telecommunications and wanted to communicate their vision of 'Connected Living' - how innovations in smart products and service will impact household goods, the energy grid, health provision and the automotive industry.
 
We wanted to show the' connectedness' of these services and focus on the Telekom network rather than individual products. We made the decision to avoid screens and monitors and to integrate the information and digital content into the environment itself.